Conegliano Valdobbiadene Prosecco Superiore DOCG launches Regional Guide with Wine Folly UNESCO World Heritage Wine Region is the 1st Italian sparkling wine Region Guide December 22, 2022 - The Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG is pleased to announce that it has sponsored a Region Guide for Wine Folly, the leading digital wine education platform.   This is the first comprehensive digital guide to Prosecco Superiore.  Featuring over 190 wineries, and its 3000+ growers, the wine loving public now has a one stop resource guide for exploring this region, considered Italy's crown jewel of sparkling wine. Topics covered include the history of the region, its terroir, its wineries and wines, travel options and more.   Meant to be a global reference for both trade and consumers, Wine Folly enjoys an audience of over 20 million worldwide.   The Global Wine Database feature of Wine Folly will allow Prosecco Superiore lovers to find technical information, historical backgrounders, updated wine tech sheets, information on winemakers, owners, multi-generational families and more as they explore this region in depth.  According to Wine Folly CEO, David Gluzman, "Wine Folly Wine Region Guides are the best way for consumers to discover new wine regions and wines.   Sparkling wine has been made in this region since the late 1800s, always with an eye to safeguarding quality and tradition.   Now you can explore Conegliano Valdobbiadene from your phone, anywhere on earth!" The Director of the Consorzio of Conegliano Valdobbiadene Prosecco Superiore DOCG, Dr. Diego Tomasi states of the collaboration, "Education and research have been at the heart of our appellation since its creation in 1969.  We have just celebrated our 60th anniversary and we are excited to bring this comprehensive guide to our international audience. Our wines can be found in 150 countries, and the global reach of Wine Folly is a perfect partner for continuing our dedication to inform and delight our fans and those new to the nuances of our region."  Some of the fun facts highlighted by the Wine Folly team and shared in the guide include: The hills of Conegliano Valdobbiadene are a UNESCO World Heritage Site. It's a 40-minute drive from Venice. People have been growing grapes here since 1220. 100% of the wine made in this DOCG is white. 97% of the wine made here is sparkling. Glera is the most planted grape and was called “Prosecco” until 2009. The area under vine is 21,500 acres (8,710 ha). Over 7,000 people work in the Prosecco Superiore wine industry. About the Consorzio of Conegliano Valdobbiadene Prosecco Superiore D.O.C.G.   The Consorzio is a private body created to represent vine-growers, winemaking companies, and bottlers from Conegliano Valdobbiadene and to safeguard the standards of what are now the D.O.C.G. criteria in crafting wines of the highest quality and distinct provenance. Their work is focused on three major areas: protection, promotion, and sustainability. They improve sparkling production methods, help and training and supervise all stages of winemaking to guarantee the quality of this outstanding, Italian viticultural region. Prosecco Superiore exports to over 130 countries.  Created in 1969, Conegliano Valdobbiadene Prosecco Superiore was one of the first Italian appellations to earn D.O.C recognition, obtaining the D.O.C.G. status in 2009. These sparkling wines come from the historic area of Prosecco production, a unique, hillside terroir that was recognized as a UNESCO World Heritage Site in 2019. Conegliano Valdobbiadene is situated in the northeast of Italy, between Venice and the Dolomites (at the foothills of the Alps), offering a mild, temperate climate ideal for grape growing, producing serious food wines with pairing versatility, showcasing a range of different styles, aroma, and flavor characteristics.     Connect with the Consorzio on Facebook, Twitter and Instagram, or visit prosecco.it/en to learn more about the region and its sparkling wines.  For interviews, imagery, or more information, please contact:   Kimberly Noelle Charles at Charles Communications Associates: kcharles@charlescomm.com or (415) 730-0064 www.charlescomm.com and All the Swirl on Instagram # # #  

The 60th Anniversary Celebration of the Producers’ Consortium for Conegliano Valdobbiadene Prosecco DOCG debuted two new projects – Green Academy and Wine Tourism Lab – which will enrich the Consortium’s activities with new strategic instruments for its members, the region and the community. Solighetto, December 2022 – At Villa Brandolini, on the occasion of the celebration of the 60th anniversary of the birth of the Consorzio Conegliano Valdobbiadene Prosecco DOCG, two new projects were presented, of which the first, the Green Academy, will be an incubator for research, studies, content and new ideas that will enable producers to work in an ever more structured, consolidated and concrete way for the sustainability of the region.   The creation of the Green Academy marks an important point in the continuum that the Consortium has been pursuing for at least a decade, with an eye towards the future and the enhancement and conservation of the environment, of the landscape, and of viticulture. “We are proud and highly motivated to proceed in this direction: the Green Academy offers a path which will allow us to take full advantage of our knowledge in collaboration with experts in the various sectors that this subject involves” states the Consortium’s President, Elvira Bortolomiol. She continues: “Our zone and our community are precious gifts, and it is for their benefit that we have the duty to avail ourselves to the best of our ability of our expertise and the resources we have, so as to be able to offer a real contribution to our terroir and also be a point of reference for other regions”. “Our Green Academy will study the most urgent topics that the global environmental agenda has to deal with, and then tailor them for our zone,” says Diego Tomasi, Director of the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco. “First of all, climate change: we are already working together with Banca Prealpi and the University of Cantabria, with the objective of creating models for forecasting any extreme atmospheric events that may occur in our hills between the present and 2030, 2050 or even 2100”. A group of internationally renowned Egyptologists has studied, specifically for the Consortium, how the Ancient Egyptians succeeded in cultivating vines in extreme climatic conditions; their research goes as far back as 3000 years B.C.. The complete results, expected in mid-2023, may give concrete clues for putting mitigatory actions into effect on our hillsides. “But we’re already doing something tangible with regard to drought,” Tomasi adds, “by focusing our attention on recuperating, conserving and reusing rain and spring water.” Indeed, in the 5th tender for our supply chain, which was presented very recently, the Consorzio included a specific, generous sum for financing the creation of small basins designed for collecting water from corrivation; the University of Padua will be responsible for this activity. Moreover, the plan is to recuperate water diverted from the Piave river, an activity which the Consortium is working towards in conjunction with the Municipalities in the Denomination, trade bodies, and the Association for Reclamation of the Left Bank of the Piave. Another important topic with regards to sustainability is land use, which will be dealt with by the Green Academy thanks to the creation of a permanent observatory. As of today, the area of the Denomination is used 30% for viticulture, 57% for woodland, 9% is destined for other uses and 4% for urban use. There therefore exists a rich biodiversity (one of the reasons that the zone was able to gain recognition from UNESCO), and this must be protected. A feasibility study has already begun, in close cooperation with other partners (the Municipality of Valdobbiadene, Coldiretti, Banca Prealpi, the UNESCO Association), for traffic that totally excludes the transport of goods on large trucks or in traditional rail wagons. To deal with these subjects, the Consortium has for some time now been reinforcing its know-how, especially in the technical department. The Consortium’s consolidated activities in terms of environmental health continues, such as the partnership with the Symbola Foundation and updating the Viticultural Protocol. In particular, belonging to Symbola, an organisation that has grouped together for several years now, includes Italy’s outstanding businesses and other bodies to promote their quality and support their sustainable behaviour, is very much in line with the Consortium’s goals. A further objective of the Consortium is to involve the new generations, to whom the future of this Denomination will be entrusted. That is what lies behind the idea of the Wine Tourism Lab, whose dual objective is to function as a link between the various professional figures in the region and at the same time create greater awareness among young people of the wider opportunities that this zone will offer in the years to come. Not just with wine but - alongside it - also with its landscape, beauty, health, food, leisure and nature; all elements that blend together in a single concept: wine tourism. The Consortium is therefore taking on the role of promoter of activities aimed at also expressing the quality of our terroir through the cultural and educational development of the generations that will be called upon to run the Conegliano Valdobbiadene zone as a whole. We must have a wider and more far-sighted vision of the Denomination’s potential, while being aware that Conegliano Valdobbiadene Prosecco Superiore DOCG will always represent the flagship of these hills and that it is the wine that will give rise to new economic opportunities. The Consortium is now laying the foundations for giving the stakeholders in the region increasing competence in dealing with visitors, especially as regards hospitality that highlights the winemaking heart of the region. To achieve this objective, it will be necessary to concentrate on training all the professional figures involved so that the level of what is offered stands out for its high profile and its ability to be constantly in touch with the times. The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Elvira Bortolomiol, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 198 sparkling wine producers, 337 vinifying companies and 3,400 families of vine-growers, all of whom are involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad; encouraging knowledge of the product through educational activities and the organization of events; and relations with the press. It also offers technical assistance to its members, from the vineyard to the winery.  

Consortium for the Protection of Conegliano Valdobbiadene Prosecco DOCG will be at Prowein 2022Solighetto, Italy - May 12, 2022 - From May 15-17, 2022 the Consorzio di Tutela del Conegliano Valdobbiadene Prosecco DOCG will be in Düsseldorf, Germany for Prowein, attending with 24 wineries. Notable launches and events: Masterclass on 16th May with Sommelier & Journalist, Sebastian Bordthäuser* Launch of the 2021 vintage The German market is second only to the UK for both volume and value: in 2021 exports to Germany increased to 7.6 million bottles (+10.5%) and 47.2 million euros (+10.4%). Exports to the UK increased to 9,6 million bottles (+18,2%) and 50 million euros ( +7,5%). These figures reflect the investment of the Consorzio in sustained and innovative programs of education and promotion in key export markets with the objective of communicating the differentiating style and quality of their denomination. The Consorzio will launch the 2021 vintage at Prowein. Characteristis of the 2021 growing season started with temperatures slightly above average, followed by a mutable spring with variable temperatues and rainfall. Summer, on the other hand, was stable. June was exceptionally warm.  The resulting wines express a well-balanced Conegliano Valdobbiadene Prosecco Superiore profile with pleasing acidity and expressive fruit character. Visitors to the stand (D05 Hall 15) can also learn more about the denomination and its unique subzones and categories, including Rive and Cartizze. There will also be a wide range of wines from the newest style types, Sui Lieviti and Extra Brut. A masterclass on Rive and Cartizze will be led by Sebastian Bordthäuser on May 16th at 2pm at Meininger Verlag Stand Halle 4 / A 20. The class will conducted in the German language only.  Registration is at the door and no prior sign up is required. For more information on the Consorzio and its growers and producers, please visit www.prosecco.it. For more information on Prowein 2022, visit https://www.prowein.com/ For U.S. journalists attending the event who would like to arrange a visit to the booth, please contact the U.S. marketing agency for the region, Charles Communications Associates, Ashley Petersen at ashley@charlescomm.com or 415-701-9463.