Parallel Napa Valley Promotes Adrienne D.A. Smith to General Manager / PartnerNapa Valley, CA, March 21, 2022 – The partners of Parallel Napa Valley are pleased to announce the promotion of their General Manager Adrienne D.A. Smith to General Manager and Partner.  After four years with the company, Adrienne has overseen strong growth for the brand in her role overseeing marketing, hospitality, sales and operations with an innovative and high energy approach.  She was appointed by the partners to oversee their next stage of growth in 2018 and quickly moved from Director of Hospitality and Marketing to the General Manager role six months into her tenure. With an MBA in Finance as well as an Associate’s Degree in Culinary Arts from the Culinary Institute of America in St. Helena, Smith has brought to Parallel Napa Valley a sound business mind and a savvy knack for wine hospitality. During her tenure, Direct-to-Consumer Sales has grown by nearly 200% while membership in their Black Diamond Wine Clubs has increased by nearly four-fold. Parallel Napa Valley utilizes the stylish, appointment-only tasting rooms and wine-making facility at Brasswood Napa Valley, just a few miles north of St. Helena in the beautiful Napa Valley.  Smith works closely with internationally renowned Winemaker Philippe Melka (who has been with Parallel Napa Valley since its inception in 1999) and his Atelier Melka Team in order to best translate and promote his inimitable style to Parallel Wines devotees.  Smith also takes Parallel Wines on the road fairly often, meeting with wine club members, working closely with chefs on pairing menus with the wines and attending high touch marketing events that showcase the wines.    Upcoming events and important dates include: High Museum Atlanta Auction, March 24-26, Atlanta, GA: Parallel Napa Valley is pleased to participate once again alongside their Atelier Melka colleagues in this event which raises critical funds to provide educational programs and various outreach efforts to local youth and to consistently deliver world-class art exhibitions that make Atlanta proud. https://www.highmuseumwine.org/ 33rd Annual California Winemasters, May 13, Burbank, CA: This extraordinary event showcases 57 international chefs and 75 of California’s finest wineries. “Winemasters” has raised more than $34 million in support of the mission of the Cystic Fibrosis Foundation. https://www.cawinemasters.org/new-events/33rd-annual-california-winemasters Parallel Napa Valley Bud Break Party, May 21, St. Helena, CA: Celebrating the spring release of their limited production 2020 Napa Valley Chardonnay. In addition, the winners of the 2018 Name the Vintage Contest will be presented with an etched 3L of the 2018 Black Diamond Reserve Napa Valley Cabernet Sauvignon "Captivator" - a black diamond ski run at Mt. Rose Ski Resort, Tahoe, CA. Additional vintages of Parallel Wines will be poured along with amazing dishes from the Brasswood Kitchen, plus music and fun on the outdoor courtyard lawn! Tickets are $150 and can be purchased here: https://www.parallelwines.com/product/Parallel-Wines-2022-Bud-Break-Party. Of Smith’s promotion, Park City, Utah based partner Mac MacQuoid stated, “Adrienne has consistently overdelivered in her role as GM of our winery, adapting creatively and ahead of the curve during a challenging yet exciting time for wine sales.  Her programming ideas, sales drive, deep knowledge of food and beverage and strong hospitality gene are just the right alchemy to take our brand forward.  She deserves this recognition, and as a close group of partners, we are thrilled to see her succeed." Smith says, “I am beyond excited to take on an even deeper role with Parallel Napa Valley and its founding partners. We have collectively put in a lot of work together over the past four years (and had a lot of fun!), and it’s rewarding and extremely humbling that they feel so confident in my abilities to carry the brand forward as a next generation vintner. I am proud to serve in this role and continue their 23+ year legacy in Napa Valley with the Atelier Melka Team." About Parallel Napa Valley Parallel Napa Valley is an artisan winery producing less than 700 cases annually of top-quality Napa Valley designated Cabernet Sauvignon and Chardonnay wines, created by Philippe Melka (and his Atelier Melka Team), well regarded by leading critics as one of the pre-eminent wine consultants in the U.S. and beyond. The winery was established originally as a partnership in 1999 by close friends who felt the concept of their dream represented their parallel lives in Deer Valley (in Park City, Utah) where they have spent more than 40+ years, and Napa Valley, their second home. The Parallel Napa Valley label captures the essence of the lines carved by skis on the first run of the day, and the reserve wines are named for famous ski runs. In addition to making a great wine, the partners of Parallel Napa Valley are dedicated philanthropists and have made it a priority to extend their wine and its success to support their communities and various charities in Utah, California and across the country. Charles Communications Associates, a leading marketer of fine wine brands and regions, is proud to have represented Parallel Napa Valley since the founding of the brand in 1999.  For media inquiries, images and interviews, please contact Kimberly Charles of Charles Communications Associates at 415.730.0064 or press@charlescomm.com.  

Parallel Napa Valley Kicks off Summer with a Road Show, Onsite food pairings at Brasswood Napa Valley and the Popular Online Experiences Continue Napa Valley, CA June 18, 2021 - As the summer season kicks off, the partners of Parallel Napa Valley are pleased to announce a full dance card of activities for fans old and new.   Kicking off with a 4-city tour led by consulting winemaker Philippe Melka of Atelier Melka, Parallel Napa Valley will be pouring along with other top wines he's produced for 11 different wineries, at select private venues in Atlanta, GA (June 15th), Austin, TX (June 17th), Dallas, TX (June 18th) and Houston, TX (June 19th). Showcasing XYZ wines, tickets are $145 each, a portion of which will go to local charities.  For more information and to register, visit here. Parallel Napa Valley was among the first wineries to offer at home tastings when the pandemic hit full force in March 2020, and this offering remains popular and available, however, travelers are eager to hit the vine trails and are making reservations to experience wine country in person.  Parallel offers a Wine Pairing Lunch which features a set menu of three seasonal courses paired with three Parallel Wines, including Napa Valley Chardonnay, Napa Valley Cabernet Sauvignon, Black Diamond Reserve Cabernet Sauvignon plus a special pour from Parallel’s Library Selection. General Manager Adrienne Smith states, “We are fortunate to be a nimble and responsive winery and will always be in a position to offer versatile and relevant guest experiences to our clients.  We adapted quickly during various lockdowns around the country and state, and now that the summer season is here, and things are opening up, we are thrilled to recommend this popular offering. Our wines really shine with the delicious seasonal dishes prepared by Brasswood Chef David Nuno, and the whole experience makes for a delightful and memorable day in the beautiful Napa Valley.” For those who are seeking a lighter pairing experience that is expertly calibrated, the Apres Wine Tasting gives visitors the chance to enjoy the same three Parallel Wines plus a special reserve pour paired with a selection of small bites and cheeses from the Brasswood Bakery.   Reservations for the Parallel Private Wine Pairing Lunch are available seven days a week starting at 11:30AM. Appointments for the Apres Wine Tasting are available at 10:00AM, 12:00PM or 2:00PM daily. Reservation requests for parties of up to six  people for both experiences can be made online or by contacting Adrienne Smith directly at adrienne@parallelwines.com or by phone at (707) 486-1100. Guests will be able to purchase Parallel Wines on-site or place orders to be shipped to their homes in states where permitted.  Wine Club members enjoy special discounts for both experiences. Online Tasting Experiences to Continue If travel to California isn't in the cards this summer, Parallel still offers its private online tasting option, hosted by their Culinary Institute of America-trained chef and General Manager, Adrienne Smith, which offers guests three bottles of current-release Parallel Wines, including Napa Valley Chardonnay, Napa Valley Cabernet Sauvignon and Black Diamond Reserve Napa Valley Cabernet Sauvignon, as well as food pairing suggestions and tasting notes, for $95 per person. If you want some great nosh with your wine selections, Parallel added an optional array of food pairings from St. Helena’s Panevino that can be added to any wine tasting experience for $35, including Rosemary Mixed Nuts, Saucisson Provencal and Oil-Cured French Olive and Provencal Herb Grissini. “Each specialty item was chosen to pair with one of the three stunning Philippe Melka Parallel Wines featured in the online tasting,” added Smith. “All the guests need to do is provide the glasses and wine opener for a complete Parallel Napa Valley tasting experience in their own home.”  About Parallel Napa Valley  Parallel Napa Valley is an artisan winery that produces top quality Napa Valley designated Cabernet Sauvignon and Chardonnay wines, created by Philippe Melka, well-regarded by leading critics as one of the pre-eminent wine consultants in the U.S. and beyond. The winery was established originally as a partnership in 1999 by close friends who felt the concept of their dream represented their parallel lives in Deer Valley (in Park City, Utah) where they are originally from, and Napa Valley, their second home. The Parallel Napa Valley label captures the essence of the lines carved by skis on the first run of the day, and the wines are named for famous black diamond ski runs. In addition to making great wines, the partners of Parallel Napa Valley are dedicated philanthropists and have made it a priority to extend their wine and its success to support their communities and various charities.  Parallel Napa Valley’s hospitality and winemaking home is located in the stylish, appointment-only tasting room in Brasswood, just a few miles north of the town of St. Helena. It offers a sophisticated food pairing tasting menu, which can be booked for daytime tastings, lunches, and receptions. The beautiful facility also can be available to host private dinners - even weddings - in the Brasswood Restaurant or a private room.   About Charles Communications Associates  Charles Communications Associates, a leading marketer of fine wine brands and regions is proud to have represented Parallel Napa Valley since the founding of the brand. For media inquiries, images and interviews, please contact Kimberly Charles of Charles Communications Associates at 415.730.0064 or kcharles@charlescomm.com.                                                 

FOR IMMEDIATE RELEASE Contact: Kimberly Noelle Charles Charles Communications Associates press@charlescomm.com Tel 415-730-0064   Parallel Napa Valley Moves Private, By Appointment Tastings at Brasswood in St. Helena Outdoors as Private, Online Tastings Continue Following Napa County protocols both tastings are held outdoors Napa Valley, CA – July 14, 2020 – Following the recent update on Napa County regulations, which requires tasting rooms and restaurants to move all tastings and dining outside, Parallel Napa Valley announced it will be hosting their in person tastings outdoors. At Parallel’s winemaking and hospitality home, Brasswood in St. Helena, there is plenty of stunning outdoor spaces to privately host guests for both their Apres Wine Tasting and Lunch & Wine Tasting Experiences. Both of these in-person tasting options continue to follow the strict state and county protocols in place for hygiene, sanitation and social distancing. The Parallel Wine Pairing Lunch features a set menu of four seasonal courses paired with four Parallel Wines, which are crafted by renowned winemaker Philippe Melka, including Napa Valley Chardonnay, Napa Valley Cabernet Sauvignon, Black Diamond Reserve Cabernet Sauvignon and a special pour from Parallel’s Library Selection. “We are very excited to welcome guests once again for an unforgettable wine pairing lunch experience at Brasswood,” said Parallel General Manager Adrienne Smith. “We’ve offered this experience for more than two years, and it is one of our most popular. Our wines really shine with the delicious seasonal dishes prepared by Brasswood Chef David Nuno, and the whole experience makes for a delightful and memorable day in the beautiful Napa Valley.” The Apres Wine Tasting gives visitors the chance to enjoy the same four Parallel Wines with a special selection of small bites and cheeses from the Brasswood Bakery. Reservations for the Parallel Private Wine Pairing Lunch are available seven days a week with the earliest appointment at 11:30AM. Appointments for the Apres Wine Tasting are available at 10:00AM, 12:00PM or 2:00PM daily. Reservation requests for parties of up to five people for lunch and up to six for the Apres Tasting can be made online or by contacting Adrienne Smith directly at adrienne@parallelwines.com or by phone at (707) 486-1100. Guests will be able to purchase Parallel Wines on-site or place orders to be shipped to their homes in states where permitted. Online Tasting Experiences to Continue Since the Covid-19 pandemic forced so many shut-downs, Parallel Napa Valley has seen great success with its online tasting experiences. In March, Parallel launched a private online tasting option hosted by their Culinary Institute of America-trained chef and General Manager, Adrienne Smith, which offers guests three bottles of current-release Parallel Wines, including Napa Valley Chardonnay, Napa Valley Cabernet Sauvignon and Black Diamond Reserve Napa Valley Cabernet Sauvignon, as well as food pairing suggestions and tasting notes, for $95 per person. Most recently, Parallel added an optional selection of food pairings from St. Helena’s Panevino that can be added to any wine tasting experience for $35, including Rosemary Mixed Nuts, Saucisson Provencal and Oil-Cured French Olive and Provencal Herb Grissini. “Each specialty item was chosen to pair with one of the three stunning Philippe Melka Parallel Wines featured in the online tasting,” added Smith. “All the guests need to do is provide the glasses and wine opener for a complete Parallel Napa Valley tasting experience in their own home.” About Parallel Napa Valley  Parallel Napa Valley is an artisan winery that produces top quality Napa Valley designated Cabernet Sauvignon and Chardonnay wines, created by Philippe Melka, well-regarded by leading critics as one of the pre-eminent wine consultants in the U.S. and beyond. The winery was established originally as a partnership in 1999 by close friends who felt the concept of their dream represented their parallel lives in Deer Valley (in Park City, Utah) where they are originally from, and Napa Valley, their second home. The Parallel Napa Valley label captures the essence of the lines carved by skis on the first run of the day, and the wines are named for famous black diamond ski runs. In addition to making great wines, the partners of Parallel Napa Valley are dedicated philanthropists and have made it a priority to extend their wine and its success to support their communities and various charities.  Parallel Napa Valley’s hospitality and winemaking home is located in the stylish, appointment-only tasting room in Brasswood, just a few miles north of the town of St. Helena. It offers a sophisticated food pairing tasting menu, which can be booked for daytime tastings, lunches, and receptions. The beautiful facility also can be available to host private dinners - even weddings - in the Brasswood Restaurant or a private room.   About Charles Communications Associates  Charles Communications Associates, a leading marketer of fine wine brands and regions is proud to have represented Parallel Napa Valley since the founding of the brand. For media inquiries, images and interviews, please contact Kimberly Charles of Charles Communications Associates at 415.701.9463 or kcharles@charlescomm.com.                                                ###