An invitation from the Producers’ Consortium of Conegliano Valdobbiadene Prosecco D.O.C.G. to join #AtTableWithUs #ATavolaConNoi
21 May, 2021
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FOR IMMEDIATE RELEASE
Charles Communications Associates
Kimberly Noellle Charles, DipWSET
cell 415-730-0064 press@charlescomm.com
www.charlescomm.com
A toast to Your Favorite Restaurants
San Francisco, CA, May 21, 2021– The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco D.O.C.G. launched a national campaign in Italy and now in the U.S. called "A Tavola Con Noi" or "At Table with Us." Following the successful 2020 #SparkleAtHome campaign which encouraged bubbly lovers in the U.S, to start their evening with a glass of wine to lift the mood during Shelter in Place, now that indoor dining options are slowly coming back, the At Table with Us campaign encourages people to support their favorite restaurants and to consider pairing their food with the ever versatile sparkling wines of Conegliano Valdobbiadene Prosecco Superiore DOCG.
Among the many sectors affected by the pandemic, the hotel, restaurant and catering businesses are the most closely linked to wine. And while diners
and restaurants are still having to exercise caution and safe practices for dining, the Consorzio created the campaign to show support whether it's onsite dining or take away food. In the U.S. 15 million people are employed by the restaurant industry, 1 in 10 workers. As a result of the pandemic, the losses in jobs amount to 3 million in the U.S. or 20% total. There has never been a more critical time to support our community.
During the pandemic, sales of sparkling wine enjoyed a robust growth, largely attributable to consumers no longer putting off consumption for special occasions only. The sparkling wines of Conegliano Valdobbiadene Prosecco Superiore offer an enticing quality/price ratio for those who enjoy the wine as an aperitif or with the meal.
To support restaurants across the country, we are recommending pairing Conegliano Valdobbiadene Prosecco Superiore with your favorite dishes, and the versatility of these wines make them suitable for a wide range of cuisines. On May 15th, the campaign will officially be kicked off in U.S. social media, and we encourage you to take a photo of your preferred Prosecco Superiore with a pairing of your favorite dish and share it with the hashtag #AtTableWithUs
Conegliano Valdobbiadene Prosecco Superiore D.O.C.G., is the flagship wine of the Veneto region in Italy, and it is most representative of the high elevation winegrowing area, having always been synonymous with the start of the meal as an aperitif , and now foodies are discovering its versatility throughout the meal.
Let's share this beverage from a storied place, designated a UNESCO Heritage Site in 2019 - a beverage which is both personal and collective – with our communities on our Twitter, Instagram and Facebook accounts: #AtTableWithUs.
For more information on the region, its wines and history, please contact Charles Communications at press@charlescomm.com or 415-730-0064 www.charlescomm.com.
The Consorzio di Tutela del Conegliano Valdobbiadene Prosecco Superiore DOCG is the private body, founded in 1962, that guarantees and controls adherence to the production regulations for D.O.C.G. Conegliano Valdobbiadene Prosecco Superiore. The sparkling wines produced on the hillsides between Conegliano and Valdobbiadene, in the Province of Treviso, obtained Denominazione di Origine Controllata status in 1969 and the Denominazione di Origine Controllata e Garantita in 2009. The production zone includes 15 municipal areas: Conegliano, San Vendemiano, Colle Umberto, Vittorio Veneto, Tarzo, Cison di Valmarino, San Pietro di Feletto, Refrontolo, Susegana, Pieve di Soligo, Farra di Soligo, Follina, Miane, Vidor and Valdobbiadene. The Consortium, whose current President is Innocente Nardi, has its headquarters in the village of Solighetto in Pieve di Soligo. It groups together 182 sparkling wine producers and 480 vinifying companies. For the Denomination, this means that there are 3,400 local families involved in producing Conegliano Valdobbiadene Prosecco Superiore. It operates principally in three areas: protection and promotion of the product, both in Italy and abroad, encouraging knowledge of the product through educational activities and the organization of events, as well as relations with the press. It also offers technical assistance to its members, from the vineyard to the winery.