Reveal: Wines of Lodi

Though Lodi’s winegrowers and vintners had laid the foundation for the region’s rise to renown, these diverse groups needed a unified voice and vision to showcase the AVA’s potential. In 2012, CCA launched a campaign to invigorate wine influencers’ perception of Lodi as a distinctive viticultural region of over 100 grape varieties, multigenerational growers, and an innovative approach to sustainability. Through media  events, live video series, and outreach to key media, Charles Communications helped put Lodi on the map, leading the AVA to be named Wine Region of the Year in 2016 in our 4th year of working with the region.