Create: Wente Vineyards

When CCA was hired to represent Wente Vineyards in 2010, few people realized the critical role that this label played in California’s wine history, let alone the talented, multigenerational family behind the wine and Wente’s strong commitment to sustainability. By telling this story and organizing dynamic events (including a Centennial Chardonnay symposium with industry experts and public yoga classes at the winery), CCA modernized the brand while educating the public in Wente Vineyards’ legacy.