Cameron Hughes Wine

Background

The Company
Cameron Hughes Wine (CHW) is a knowledgeable, customer-driven company whose mission is to provide super premium wines at value prices. Cameron Hughes, a wine industry veteran, founded the company November 2001.

The Lot idea and model
While in wine sales, Cameron encountered an interesting problem of many high end winemakers—a surplus of their finished wine, extra barrels of the wine that did not fit into the winery's production plan. Seeing this winery dilemma Cameron developed the "lot" wine brand.

Based on the same model as Two-Buck Chuck, Cameron Hughes wines are made from lots of bulk wine. But unlike the Charles Shaw brand, CHW purchases ultra-premium bulk wine from small winery lots, which are then bottled under the Cameron Hughes label. It's like a treasure hunt - Cameron does the work for the customer, hunts down the best juice and because of his lean business model, passes the savings direct to the customer.

Virtual Winery
How does it work? CH wine acts as a virtual winery or negociant (wine merchant). The company utilizes direct distribution methods to deliver the best value in wine to retailers and customers. By eliminating overhead mark ups from wineries and wholesalers, the customer buys the wine at a "best value" price. What would typically be a $50 bottle of wine is sold for less than $10 bottle under the CHW label.

From everyday drinkers to serious collectors, CH wine brings extreme wine values to wine customers everywhere.

Images

Please click on a thumbnail below to download the desired high resolution image.

Lot 14

Lot 15

Lot 16

Lot 17

Logo

Cameron Hughes Wine Logo (EPS File, 14 KB)

Press Highlights

Orlando Sentinel
February 21, 2007
Lots to like about this concept (PDF, 294 KB)

Next Tactics
Savvy, with hints of guile and resourcefulness (JPG, 5.3 MB)

USA Today
November 3, 2006
An 'intriguing' Chardonnay (PDF, 4.7 MB)

The San Diego Union-Tribune
February 1, 2006
Hughes' "Lot" in life is providing great bargains (PDF, 319 KB)

Wine & Spirits
June 2006
Value Wines of the Year (PDF, 3.7 MB)

San Francisco Chronicle
March 2, 2006
Eureka! Ten good Zinfindels and Syrahs for $10 or less (PDF, 1.3 MB)

San Jose Mercury News
February 22, 2006
Cameron Hughes offers quality wine at modest prices (PDF, 1.3 MB)