Marketing & Branding Capabilities
Media expertise - Strong relationships with the food, wine and general media in new media as well as the print and broadcast arenas. Examples of recent media successes include features in Business 2.0, New York Times, USA Today, Associated Press, Knight Ridder newswire, Elle Magazine, San Francisco Chronicle, Los Angeles Times, Saveur Wine Spectator, New York Times, The Robb Report, GQ Magazine, Newsweek, Lucky Magazine, MSNBC.com, Zagat newswire, NPR and "Good Day L.A." among others.
Writing bureau - CCA develops press kits, pitch letters, website and HTML content, speeches, brochure copy and a wide variety of other marketing materials.
Design - CCA works with a network of designers and photographers to execute projects large and small, from packaging to website design, HTML design, brand identity etc. We love to be part of the creative process and add a lot to a brand team.
Grassroots research - Success in the marketplace comes from knowing the target audience. CCA talks with consumers in organic settings, asking for feedback, sampling products and utilizing organizational and board memberships to query groups. And we aren't shy about letting our clients know the results. It makes our work stronger. (Additional experience with surveys, focus groups, interviews, testimonials, competitive overviews)
Partnership marketing - CCA has experience collaborating with businesses that create like-minded products, which adds value to the overall pitch or event. We've built relationships with retailers, publishers, sommeliers, environmentalists and charitable groups. The end result is meeting new people who can promote your product to a fresh audience and be a source of ideas for the future.
Crisis communications - CCA is experienced and equipped
to be a counsel on positioning with respect to crisis communications.
Depending on the circumstance, we would work closely to discuss
positioning, but may also recommend additional resources.
Back to top